CASE STUDY
SSP is a mobile app providing free audio-based education material for students of India. The target users primarily consist of the Visually Impaired and people with Color Vision Deficiency (commonly known as color blinds), extending from urban areas to rural villages.
Though the interactions were highly limited due to the special needs of the primary target users, our challenge was to design an application focusing on improving the usability issues (considering their haptic and cognitive load that they face using mobile applications) and provide an errorless and satisfying experience.
Discarding the regular interaction patterns, we initiated a user study to understand the needs and pain points of our target users.
After researching different papers published by established universities and researchers, conducting user interviews, live observation studies and also doing a competitor research, we consumed the outcome to create persona's, task flows and scenarios. IA was created based on user needs.
Qualitative Research
Quantitative Research
Competitor Analysis
Behavior Study
Interaction Analysis
Task Flows
Wireframes
Mockups
Formative Testing
Summative Testing
Gestures - Easy and comfortable core gestures to complete main tasks
Touch Location - Significant difference between visually impaired and sighted users were considered for interactions
Auditory Consideration - Auto screen read mode only when this app is in use
Visual Empathy - Colors, shapes and other elements for visually partially-impaired
Color Blind Considerations - All 3 types were covered, Deuteranopia (common), Protanopia (rare), Tritonopia (very rare)
