User Experience (UX)
Given a choice, what would you rather give the user – product or experience? Surely, this is a Hobson’s choice. You either want both or nothing at all. This is precisely what users are unmindfully evaluating while eventually accepting or rejecting a product.
DotWeb’s believes that User Experience is a focused practice that can be understood, measured and evaluated even before a product lands in the complicated inner workings of a user’s mind. In our years of experience, we have helped product companies to discover some of the shocking analytics and facts about how a user felt about their products. Thankfully though, this has eventually resulted in building a much superior product and helped obviate investments into re-engineering, training and marketing.
Not an after-thought
The metrics of User Experience have to be factored in while setting the business goals and must continuously evolve with every line of code. Imbibing a product with UX inputs cannot be worked backwards, as it results in exorbitant scope creep and illogical guesswork.
Design by analytics
From the precise moment when a user opens his/her mind to the product, every single event – be it technological, physical or environmental – is a decisive instance for UX. Measuring and evaluating each of the instances is critical to designing rich user experience.
Instances and insights
Translating instances into concrete real-world data and then into actionable insights is how UX can be implemented for predictable outcomes. Several research and data collection techniques are applied while synthesizing a comprehensive report on the user’s experience with the product.
Mind, model and methodology
The gap between the conceptual model of the product and the mental model of the user is where the problems, opportunities and secrets of user experience lie. Unearthing and decoding the experiences is what results in an effective and actionable User-Centered Design.
DotWeb’s team comprises of trained and certified UX professionals, who together bring years of understanding of technology, design and communication. Every aspect of our work adheres to the principles of integrity, transparency and accountability.